EXPERIENCE: American Cancer Society, Fort Worth Star-Telegram and United Way
EXPERTISE: Strategic Communications, Media Relations, Event Management, and Non-profit Board Relationships and Business Development
FAVORITE BAND & SONG: Tina Turner; Proud Mary
Joy has devoted more than 25 years to championing causes. With a background in non-profit public relations, government, newspapers and TV, Joy has worked in strategic communications, media relations, event management, non-profit board relationships and development.
Past projects have included launching the Gene and Jerry Jones Family Hope Lodge for the American Cancer Society in Dallas, a fundraiser for the Texas Trees Foundation as the kick-off event for Super Bowl XLV in North Texas, an HPV vaccination campaign with the American Cancer Society to increase participation rates in Texas and producing a bilingual “Live United” multi-platform campaign for United Way.
For more information about Joy, please visit: https://www.linkedin.com/in/joy-donovan-brandon-a881114/
EXPERIENCE: PwC, Emirates Airline & Group
EXPERTISE: Strategic Communications, Executive Communications, Issues/Crisis, Corporate Reputation, Brand, Media Relations, Social Media, Internal Communications
FAVORITE BAND & SONG: U2; Starman (David Bowie)
Susan brings more than 25 years of global corporate communications experience developing and delivering high impact communication strategies and initiatives that increase brand value, enhance and protect corporate reputation, engage employees and propel change. A passionate brand storyteller, her experience ranges from global multinationals to start-ups in a diverse range of sectors including: professional services, aviation, technology, travel/tourism, government and higher education.
Whether it’s developing a new corporate narrative, driving a global brand refresh or managing C-Suite leadership change communications, she is a trusted advisor to C-Suite leaders. She is also skilled at building relationships and collaborating with key internal stakeholders to build strategic communication programs that increase employee engagement.
Calm under pressure, she has a proven track record of successfully managing issues and crisis communications including high profile situations that received unwanted global top tier media attention. She has built and revised global crisis plans and training and has also developed corporate reputation programs focusing on risk identification, monitoring, management and mitigation.
Most recently, Susan was Head of Global Communications at PwC retained to develop the global corporate communications function within a newly created global marketing organization. Prior to PwC, she led global corporate communications in the aviation sector for SITA and for Emirates Airline & Group of 50+ subsidiary companies.
Susan brings strong global acumen and a cross-cultural perspective having lived and worked in the US, Switzerland, Germany, the Netherlands and the United Arab Emirates.
She holds a Bachelor of Science degree in Journalism from Arizona State University and a Masters of Arts degree in International Policy Studies from the Middlebury Institute of International Studies at Monterey.
For more information about Susan, please visit: www.linkedin.com/in/susanbrown2
EXPERIENCE: American Airlines and Texas Instruments
EXPERTISE: Customer & Internal Comms, Digital/Mobile, Marketing & Brand
FAVORITE BAND & SONG: Steely Dan; Any Major Dude
With over 25 years of experience, Linda is a leading authority on helping companies connect with their customers and employees through innovative communications, marketing strategies and breakthrough technology.
Working for global brands such as Texas Instruments and American Airlines, Linda developed deep expertise in designing and implementing integrated marketing and communications programs, with a focus on digital and mobile technologies. During the recent merger of American Airlines and US Airways, Linda led the global deployment of an industry-leading mobile technology program to 28,000-plus flight attendants, enhancing engagement through a new mobile communications app and providing industry-leading customer service tools.
A continual innovator, Linda played a key role on the pioneering team which developed AA.com, one of the largest airline websites. As Global Publisher, she shaped the online experience and drove strategies to increase customer loyalty, acquisition and retention. She later formed a new Customer Communications function to deliver fully integrated marketing and communications campaigns across employee, customer and media channels.
Linda has a strong track record in multi-channel advertising, leveraging paid and earned media, brand promotions, sponsorships, multicultural marketing and co-op programs. She’s also forged marketing partnerships with leading brands, including Citicorp, Avis, Hilton and Disney. Rounding out this experience, she formed a P&L to consolidate American’s offline and online advertising media channels, growing first year ad revenue by 15% to $35M.
Linda holds a Bachelor of Science Degree in Finance from Arizona State University in Tempe, AZ and a Masters of Business Administration from Baylor University in Waco, TX.
For more information about Linda, please visit: https://www.linkedin.com/in/linda-m-carlson/
EXPERIENCE: Weber Shandwick, American Airlines, Royal Caribbean and TGI Fridays
EXPERTISE: Media, Crisis, and Social Comms
FAVORITE BAND & SONG: Metallica; Eye of the Tiger (Survivor)
A natural storyteller since childhood, that enthusiasm has evolved into Brian’s more than 16 years of PR and Communications experience, working with brands of varying public visibility to identify and bring forth their unique stories in a way that compels audiences to action through the brand journey.
Brian is the Founder and Owner of Ascent Public Relations, an agency specializing in PR and Communications strategy, crisis communications, content strategy and creation, and media relations.
Brian’s experience includes developing and ensuring that brands’ PR and Communications architectures are on-brand with consistent content, as well as leading corporate crisis communications and issues management from planning to response and recovery.
Most notably, Brian’s account leadership for Breathe Right Nasal Strips (GSK) for the Belmont Stakes in 2014 earned a Cannes Bronze Lion Award for driving mass national media and consumer attention, ultimately leading to a 22% lift in sales for the brand.
In addition, Brian has provided strategic counsel to clients seeking to build or bolster their reputation and issues management programs. Expertise includes crisis team and framework development, corporate crisis planning, listening and analytics, and training clients to execute effectively during a crisis. Crisis experience includes American Airlines, Royal Caribbean, Asurion, Cathay Pacific, and Marine Well Containment Company. Brian was an integral part of American’s response to its now-infamous incident with Alec Baldwin and Words With Friends.®
His media relations experience spans Technology, Aviation & Travel, and Food & Restaurant. Formerly the head of Corporate Communications & PR at TGI Fridays and prior to that a Digital Director at Weber Shandwick. Past brand experience includes American Airlines, U.S. Army, Unilever, The Vision Impact Institute, GlaxoSmithKline, United States Postal Service, Essilor of America, and Royal Caribbean.
Brian holds a BA degree in Public Relations from Loyola University New Orleans and is an active member of both PRSA and the Allen Fairview Chamber of Commerce.
For more information about Brian please visit: https://www.linkedin.com/in/brianrconway/
EXPERIENCE:: Weber Shandwick, American Airlines, Emirates, Ritz-Carlton and Toys R Us
EXPERTISE: Corporate, Media and B2C Comms
FAVORITE BAND & SONG: Queen; Somebody to Love
Elizabeth, or Liz as she more affectionately known by colleagues, has more than 21 years of experience in the combined areas of marketing, media relations, corporate communications and event management. Throughout her career, she has created and managed programs in the areas of food and beverage, packaged goods, consumer health, retail, fashion, beauty, travel and tourism and non-profit sectors, and has developed programs to reach the general market as well as targeted niche populations. Clients have included Starbucks Coffee Company, Hershey Foods, Georgia-Pacific and others. She also worked as Director, Corporate Communications for Toys"R"Us.
Prior to consulting, Liz served as a senior vice president at Weber Shandwick where she managed communications and media relations campaigns on behalf of major travel and lifestyle brands, including InterContinental Hotels Group, Royal Caribbean International, Ottawa Tourism and Ontario Tourism. She was also embedded in the Corporate Communications department at American Airlines in New York, one of the airline's top domestic markets and one of its most important international gateways. She served as the primary liaison for headquarters in Dallas-Fort Worth, Texas and counseled the local leadership and operations teams on marketing and communications plans, including messaging, story angles, sponsorships, sales promotions and partnerships, and content distribution to the press, public and internal audiences. In addition, she cultivated relationships with and managed outreach to government officials, community leaders and press, securing positive news coverage for the airline in top-tier local and national media.
Previously, Liz served as senior vice president of a boutique travel public relations agency where she provided senior counsel and team leadership to the prestigious Emirates airline account as well The Ritz-Carlton, Grand Cayman, Singapore Tourism Board and LodgeWorks Hospitality. Her work earned her two Gold Adrian Awards, presented by the Hospitality Sales & Marketing Association International (HSMAI), as well as a Cushman Award from the Society of American Travel Writers (SATW).
Liz holds a Bachelor of Arts degree in Psychology from New York University. She also holds a Masters in Business Administration degree in Finance and Marketing from Baruch College’s Zicklin Graduate School of Business.
For more information about Liz, please visit: https://www.linkedin.com/in/elizabethgaerlan/
EXPERIENCE: M Booth, Ketchum and PepsiCo
EXPERTISE: Corporate Reputation, Issues/Crisis, Influencer Relations, Stakeholder Education
FAVORITE BAND & FAVORITE SONG: Steely Dan/Donald Fagan; America (Simon & Garfunkel)
Aurora’s career has an even balance of agency life and in-house corporate. Most recently Aurora was senior director in corporate communications at PepsiCo. In her 14 years at PepsiCo, she had various roles that were largely focused on corporate reputation. In her last role, Aurora was the first global comms lead on corporate issues and crisis. Aurora worked with global partners on a wide array of issues: litigation, regulatory affairs, public policy, product liability and corporate reorganizations and restructuring.
Prior to her issues/crisis role, Aurora worked at Frito-Lay on the business unit’s pivotal corporate initiatives in health & wellness and sustainability. The corporate reputation work she lead leveraged influencer outreach, media relations, internal relations and stakeholder education to change perception of the company and its products. She started her career at PepsiCo working on the company’s first health & wellness team, whose focus was to develop and implement the strategy to address the changing landscape in the food industry.
Prior to PepsiCo, Aurora worked at Ketchum in their Food & Nutrition practice in New York City for nine years. While at Ketchum, Aurora had a variety of clients from Roche Vitamins (B2B focused) to Frito-Lay, for which she developed some of the company’s first programming focused on health & wellness. Before joining Ketchum, she worked at M Booth & Associates supporting the partner and his roster of clients including Columbia-Presbyterian Hospital.
Aurora is a proud graduate of Kenyon College with a BA in Theater (since all the world’s a stage after all).
For more about Aurora, please visit: https://www.linkedin.com/in/aurora-m-gonzalez/
EXPERIENCE: LDWW, Edelman, Love Consulting, GameStop, Carnival Corporation, Hilton Hotels, LG Electronics, Sprint/T-Mobile, Best Buy, Ford, H&R Block, SC Johnson, Starbucks, Darden Restaurants, Quaker Oats, NFL, NASCAR and the U.S. Ski Team
EXPERTISE: Corporate Communications, Media Relations, Integrated Marketing, Branding, Content Marketing, Crisis/Issues Management, Influencer Marketing, Sponsorships/Sports Marketing, Events, Corporate Social Responsibility and Change Management (Six Sigma Green Belt)
FAVORITE BAND & FAVORITE SONG: REO Speedwagon; Roll With The Changes
Jenny brings more than 30 years of marketing and communications experience with iconic Fortune 500 brands. She’s worked in senior leadership positions within both international public relations agencies and major corporations. Her expertise includes technology, telecom, retail, consumer packaged goods, financial services, entertainment, travel and tourism, hospitality, sports marketing and the food and beverage industries.
Jenny is a seasoned leader, consummate change agent and creator of award-winning programs. As a Six Sigma Green belt, she uses data and analytics to innovate big ideas and measure campaign progress and results. She’s passionate about driving consumer loyalty and “fandoms” that enhance brand awareness driving client goals, brand health and even revenue growth.
Her specialties include national media strategy and media relations; launching new technologies and products; leading mergers, acquisitions and executive transitions; and navigating difficult issues and crisis management.
Most recently, Jenny provided onsite crisis communications counsel to Carnival Corporation as a part of its U.S. response for the COVID-19 cruise line crisis, as well as disaster relief communications counsel to the Bahamian National Emergency Agency (NEMA) for Grand Bahama and Abaco in the aftermath of Hurricane Dorian.
When you meet Jenny, you’ll quickly learn she’s an avid sports fan and a native of Kansas City. Most days you’ll find Jenny wearing her lucky Kansas City Chiefs t-shirt or Kansas City Royals gear. Her love of sports led her to a passion for sports marketing and sponsorships. During her time at Sprint, she led the NFL and Monday Night Football corporate sponsorships (while working with marquee athletes at all NFL teams), in addition to NASCAR, the Indy Racing League and the U.S. Olympic Ski Team sponsorships.
Jenny is a proud graduate of the University of Kansas School of Journalism.
For more information about Jenny, please visit: https://www.linkedin.com/in/jenniferlove/.
EXPERIENCE: Burson Cohn & Wolfe, FTI Consulting, and The Chicago Tribune
EXPERTISE: Media Relations, Digital Outreach, Crisis Communications, M&A
FAVORITE BAND & SONG: They Might Be Giants; Veronica (Elvis Costello)
Karen is a Chicago-based communications adviser who has more than 20 years of experience in corporate communications and journalism. She has held senior positions at Burson-Marsteller (now Burson Cohn & Wolfe) and FTI Consulting, advising clients across an array of industries including transportation, energy, financial services, technology and manufacturing. She also served in the communications department at Argonne National Laboratory.
Her work has included managing all aspects of financial transactions, including M&A, IPOs and major fund launches; leading national public affairs campaigns involving federal regulatory bodies and Congressional approvals; and driving visibility-raising and crisis management campaigns, using all social media and digital outreach tools.
Clients she has worked with include Exelon, FedEx, Accenture, Ford Motor Company, Discover Financial Services, Canadian National and Criteo.
A former award-winning journalist at the Chicago Tribune, Karen is an expert at media relations and developing compelling narratives for organizations, in particular those in regulated industries and with complex systems. She has deep experience working with executives to hone messages and deliver accessible messages to broader audiences.
She received a master’s degree in journalism from the University of Illinois at Urbana-Champaign and a bachelor’s degree from Butler University.
For more information on Karen, please visit https://www.linkedin.com/in/karen-mellen-9a419a12/
EXPERIENCE: Weber Shandwick, EPIC Fuels, BBA Aviation, Oracle, VISA, and Esurance
EXPERTISE: Corporate Communications, Media Relations, Issues/Crisis Management, M&A, Executive Media Training/Coaching, Events, Change Management, and Marketing Communications
FAVORITE BAND & SONG: The Clash; London Calling
Ryan brings nearly 30 years of marketing and communications expertise from a wide array of industries including technology, oil and gas, aviation, telecom and financial services. He has extensive agency and in-house leadership experience for globally recognized industry leaders and pioneering start-ups and is able deftly manage high-profile projects or hotly-charged issues with calming ease.
He most recently provided onsite crisis and disaster relief communications counsel to the Bahamian National Emergency Management Agency (NEMA) for Grand Bahama Island in the immediate aftermath of Hurricane Dorian.
As a senior-level strategic communications leader with success in developing and leading programs for organizations before, during and after transformative events, Ryan has counseled scores of CEOs and C-suite leaders on a wide range of issues and communication objectives. He is an experienced executive media trainer/coach to help executives prepare for critical media tours, interviews and speeches.
As Chief Marketing Officer for aviation supplier EPIC Fuels, Ryan’s expertise in brand marketing communications and corporate reputation building helped position the company for sale to BBA Aviation in 2018. Prior to that role, Ryan served as an Executive Vice President with global public relations agency Weber Shandwick, overseeing one of the firm’s top accounts, American Airlines, and previously held senior communications roles for Oracle during its acquisition of PeopleSoft, Esurance, VISA International, Harris Corp., and Verizon.
He holds a Bachelor of Arts degree in journalism-public relations from Fresno State University, where he was also a Division 1 student athlete and member of the 1985 Conference Championship team. He lives with his family in Southlake, TX.
For more information about Ryan, please visit: https://www.linkedin.com/in/2020pr/
EXPERIENCE: H2PR, Waggoner Edstrom, Hallmark Cards Inc., Fannie Mae, H&R Block and Fleishman Hillard
EXPERTISE: Strategic Planning, Social Media, Media Relations, Analyst Outreach, Investor Relations, Internal Communications, Crisis Management, Media Training, Writing, Video Production, and Web Development & Maintenance
FAVORITE BAND & SONG: INXS; Save It For Later (English Beat)
Andrew is an award-winning communications executive with nearly 30 years generating results for global brand leaders in consumer and technology, as well as innovative start-ups in life sciences, online education and more.
His focus is to become a viable team member for clients by learning their business and objectives then creating the most effective strategies to meet and exceed those goals.
For more information about Andrew, please visit: https://www.linkedin.com/in/andrewnaugher2019/
EXPERIENCE: Verizon, American Airlines and Walmart
EXPERTISE: Internal, Exec & Community Comms, and Media Relations
FAVORITE BAND & SONG: Queen; Don't Stop Me Now
Rhonda is a seasoned veteran of public relations at Verizon, American Airlines and Walmart including employee communications, executive communications, media relations, storytelling and community relations. Her understanding of how communications positively impacts a business, her top-notch writing skills, and her enthusiasm for effective communications are among Rhonda's strong assets. She brings a holistic approach to every communications issue, along with strong project management skills.
Rhonda is an accomplished project manager and planner – always intent on delivering results. As a seasoned pro, she has developed numerous employee communications programs; she has directed employee engagement initiatives; and she has built and led teams to solve business problems. Among her vast experience for global brands such as Verizon, American Airlines and Walmart, Rhonda:
Rhonda earned her B.A. in Journalism & Mass Communications & Speech from Iowa State University, Ames. She also earned her M.A. in Interdisciplinary Studies from the University of Texas at Dallas, Richardson. She is accredited in public relations by the Public Relations Society of America (PRSA).
For more information about Rhonda, please visit: https://www.linkedin.com/in/rhondarathje/
EXPERIENCE: Consulted for PepsiCo, Kellogg, ConAgra, KIND Snacks, along with several food producer associations
EXPERTISE: Media Strategy, Consumer Communications and Influencer Marketing
FAVORITE BAND & SONG: The Beatles, Your Song
For over 20 years, Ilene has combined her expertise, knowledge and skills in food, nutrition and public relations to create game-changing communications programs for food companies and organizations. Over the course of her career, Ilene has worked with commodity boards, consumer packaged goods companies, ingredient manufacturers and associations to promote the science behind their brands. Among the companies she has worked with are PepsiCo and its Quaker, Tropicana and Frito-Lay brands, Kellogg, ConAgra, and KIND Snacks. The commodities she has worked with include the Soyfoods Association of North America, National Cattleman’s Beef Association, the Almond Board of California, Avocados from Mexico, the California Strawberry Commission and the California Dried Plum Board.
Ilene has worked with organizations to develop market demand, manage issues, identify marketing opportunities, drive consumer awareness, develop scientific platforms and create and manage advisory boards. She has also counseled her clients on the impact of consumer, culinary, business and industry trends as well as on regulatory affairs and the political climate. Ilene’s skills and experience are most evident in the critical role she played in KIND Snacks’ petition to the U.S. Food & Drug Administration to change the definition of the word healthy as a nutrient content claim, including writing the scientific argument, connecting the brand with high-level influencers and developing the communications strategy. The petition resulted in a ruling in KIND’s favor that changed the game for many industry players by recognizing the healthfulness of foods and ingredients rich in healthy fats.
As a former journalist, Ilene understands how to craft media stories that resonate with desired audiences, whether they are consumers, consumer media, health professionals or influencers, and to develop media strategies that deliver results that meet client objectives. Ilene holds a master’s degree in Nutrition and Applied Physiology from Columbia University and a bachelor of arts degree in Journalism and Mass Communications from New York University. She is a registered dietitian and member of the Academy of Nutrition and Dietetics and past chair of Dietitians in Business and Communications.
For more information about Ilene, please visit: linkedin.com/in/ilenevsmithrd
EXPERIENCE: Koch Industries and Baker Hughes
EXPERTISE: M&A, Financial, Operations and Crisis Comms
Katie works with clients to ensure they are prepared to communicate in a 24-hour media and community awareness lifecycle. She has extensive M&A experience, leading communication strategy development and execution for deals worth more than $25 billion. As a communications leader at Koch Industries, she played a key communications role in Koch’s $21 billion acquisition of publicly held Georgia-Pacific, and the acquisition and integration of Huntsman’s chemicals business into Flint Hills Resources.
Within the oil and gas space, she has counseled executives and operations employees, working to develop responsive and executable communications and government affairs plans while efficiently and credibly amplifying their messages. Stavinoha has provided specialized communication and public affairs project management, including developing a global crisis communication plan for Baker Hughes. She believes firmly in highlighting key sustainability, environmental and business success stories as key elements of effective communications to employees and communities, as well as the media. She has extensive experience working with local, trade and national media to provide information and key messages.
As an entrepreneur, Katie publishes a bi-monthly lifestyle magazine in Round Top, Texas, which is halfway between Houston and Austin. These publications have been lauded by Texas Monthly and most recently Southern Living as providing go-to resources for people attending the world-famous Round Top Antiques Show.
Katie also has worked with political campaigns and state agencies, spending about 10 years in state government as well as on the senior staff of now-Energy Sec. Rick Perry, having served as his sole appointee to the Jobs & Education for Texans state advisory committee. She has a bachelor's degree from Texas A&M University and is active with National Charities League and has served Montgomery County's Court Appointed Special Advocates program as a guardian ad litem.
For more information about Katie, please visit: https://www.linkedin.com/in/katiestavinoha/
EXPERIENCE: USAA, Allstate, United Airlines, HSBC, American Airlines, BNSF Railway, and Southwest Airlines Pilots Association, and Dallas Regional Chamber
EXPERTISE: Public/Media Relations, Executive Message Development, Company Positioning, Crisis Communications, Marketing, Advertising, Reputation/Social Media Management, and Internal Communications
FAVORITE BAND & SONG: REO Speedwagon; Tiny Dancer (Elton John)
Mike brings more than 25 years of communications, branding and corporate positioning experience at public companies and non-profit organizations. He has served in communication leadership roles at leading brands including USAA, Allstate, United Airlines, HSBC, American Airlines and BNSF Railway. His non-profit experience includes leading all communications for the Southwest Airlines Pilots Association and the Dallas Regional Chamber.
At Berkshire Hathaway’s BNSF Railway, he initiated and led a re-positioning of the brand to external audiences. The initiative helped drive a better understanding of railroad’s brand attributes, value proposition and stakeholder benefits. The initiative included creation of a new messaging platform, modernization of the external-facing website and launch of a new social media channel and expansion of existing channels.
At the pilot’s union, he persuaded the board to approve a modernization of its website and other owned communication assets. He expanded the group’s communication effectiveness and influence on range of issues impacting the aviation industry. Then, at the Dallas Regional Chamber, he led the effort to launch a public awareness campaign to educate and inform the Dallas region of the public health and safety benefits of the COVID-19 vaccine. His work there included partnering with area hospital systems and medical research institutions to enhance the strength and credibility of the campaign.
Throughout his career, Mike is passionate about helping organizations communicate their value proposition. For his clients, he looks for opportunities to enhance customer engagement, increase employee pride, generate greater investor and donor interest, and facilitate and engage in public policy and regulatory changes that benefit consumers, communities and companies alike.
For more information about Mike, please visit: https://www.linkedin.com/in/michaeltrevino2009/
EXPERIENCE: MobileStar Network (now operating as T-Mobile Hotspot), Ignite Technologies and PepsiCo/Frito-Lay
EXPERTISE: Influencer and consumer engagement, digital strategy, employee communications and project management
FAVORITE BAND & SONG: Aerosmith; Uptown Girl (Billy Joel)
Kristin is a seasoned communications and Public Relations professional who brings nearly 20 years of industry experience to the table. She launched her communications career in the WiFi and content delivery network (CDN) software industries. She led corporate communications strategy/execution and content development for fortune 500 companies, such as Tyco International, American Express, Bearing Point, Staubach Company and Software Spectrum. Kristin was also responsible for developing and launching technology training programs supporting these clients and their constituents.
Kristin then spent nearly 10 years in corporate communications at PepsiCo’s Frito-Lay North America division. Her experience spans all facets of communications, including employee outreach and education, digital communications, influencer and consumer engagement, brand PR and community relations.
At Frito-Lay, she led Frito-Lay’s consumer and influencer engagement program. Through digital mining, social media monitoring, cross-functional collaboration and leveraging word-of-mouth outreach, the team built and amplified programs targeting key health professional influencer groups and key consumer bases. The consumer outreach and engagement was key to sharing product news and education, retailer programming and fan incentives, ultimately connecting fans to the company and its brands and establishing a strong base of brand-loyal consumer advocates. Kristin also launched and led Frito-Lay’s corporate social media strategy, in which the company leveraged digital channels to connect with consumers, industry influencers, media and corporate analysts. The strategy also included creating and launching a proprietary brand fan program.
Since leaving Frito-Lay to raise her son, Kristin continued to be a communications consultant on the programs she led at Frito-Lay, as well as supported communications initiatives for Jonathan’s Place, a Dallas-area children’s shelter and services organization.
For more information on Kristin, please visit:
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