It starts with the decades of experience of co-founders Charles Nicolas and Andy Backover. However, what makes Levee Communications unique is our operating model that allows us to quickly deploy a team of very highly experienced and capable communications professionals to partner with customers in the most cost-effective manner.
We strongly believe that, in a communications consulting business, high fixed costs destroy value for the customer and the agency. Levee Communications operates as a virtual agency – with all of the skills, experience and technical capabilities of a much larger agency but with a fraction of the operational costs.
Through carefully developed partnerships, we have built a team of experienced pros with decades of diverse expertise. These are colleagues with whom Andy and Charles have worked throughout their careers -- at some of the biggest brands in the world -- who would be senior-level players in any communications agency or in-house corporate team.
We have agreements in place with each member of the extended Levee team to ensure consistent, seamless and positive experiences for customers. As a result, we can put together a fit-for-purpose, integrated team ready to hit the ground running.
Andy Backover is well versed in working with Companies as well as Communications Agencies to help them exceed their business objectives with senior-level counsel, on-the-ground execution, project management and team development.
With more than 25 years of experience -- as a journalist for The Denver Post, The Philadelphia Inquirer, the Fort Worth Star-Telegram and USA Today, and as a senior communications leader at such global brands as AT&T, American Airlines and Baker Hughes — Andy has a strong track record in leading all phases of strategy and execution for internal and external communications.
His experience encompasses M&A, rebranding, go-to-market strategies, change management, CEO communications and crisis response, spanning industries such as telecom, oil and gas, aviation, healthcare and medical devices.
Andy was global Vice President of Communications for American Airlines during its successful restructuring, Chapter 11 reorganization, rebranding and merger with US Airways. Most recently, he was global Vice President of Communications for Baker Hughes during its attempted merger with Halliburton, subsequent restructuring and eventual combination with GE Oil & Gas.
After a 13-year career as reporter, Andy served as Director, Corporate Media Relations for AT&T Corp. during its transformation and merger with SBC Corp.
Charles Nicolas has 25+ years of Communications experience in domestic and international markets in corporate, strategic and marketing communications while working in Fortune 500 companies such as PepsiCo, Tenet Healthcare and Burger King Corporation.
He provided C-suite clients with Chief Communication Officer capabilities and counsel for any internal and external communications plans. He has a proven track record of success in industries as wide-ranging as technology, CPG, healthcare, apparel, chemicals, coatings, and banking. Highlights include:
CONSUMER: Led PR planning and activation for more than two dozen integrated marketing campaigns tied to brands' largest promotions and product introductions with revenues from start-up to $3B-plus.
HEALTHCARE: Increased focus on proactive media relations to improve reputation, earned media results, and content for digital and social media. In first year, positive earned media increased ten-fold to $80M in ad equivalency.
MULTIPLE INDUSTRIES: Led early adoption and use of digital and social media as part of Public Relations/Communications mix.
Clients have remarked on Charles’ innate ability to quickly and accurately assess a company‘s strategic communication needs and provide counsel to senior executives on action plans for reputation improvement, image repositioning or brand building.
EXPERIENCE: Percepture Travel, LC Communications and AKA Public Relations
EXPERTISE: Media Relations and Public Relations
EXPERIENCE: Weber Shandwick, American Airlines, Royal Caribbean & TGI Fridays
EXPERTISE: Media, Crisis, Social Comms
EXPERIENCE: Weber Shandwick, American Airlines, Emirates, RItz-Carlton & Toys R Us
EXPERTISE: Corporate, Media & B2C Comms
EXPERIENCE: M Booth, Ketchum, and PepsiCo
EXPERTISE: Corporate Reputation, Issues/Crisis, Influencer Relations, Stakeholder Education
EXPERIENCE: International Airlines Group, British Airways, London Luton Airport
EXPERTISE: Strategic corporate and financial communications including M&A, reputation and crisis management, political and environmental media campaigning
EXPERIENCE: JAJH Consulting, Finsbury Glover Hering, Motus One, The Hawksbill Group, Lilium Consulting, Ink Link Marketing
EXPERTISE: Corporate Reputation, Strategic Comms, Promotional Marketing, Digital and Social Media, and Research and Analytics
EXPERIENCE: Tim Livingston Public Relations; Real News PR; Network Television Affiliates in Dallas-Fort Worth, TX and Dayton OH; Radio stations in Kentucky and Ohio; writing for The Dallas Observer and Fort Worth Weekly
EXPERTISE: Media Relations, Securing News Coverage for Clients
EXPERIENCE: American Airlines, Oracle, Visa and
EXPERTISE: Branding, Crisis & Reputation and Corporate Positioning, Marketing
EXPERIENCE: H2PR, Waggoner Edstrom, Hallmark Cards Inc., Fannie Mae, H&R Block, and Fleishman Hillard
EXPERTISE: Strategic Planning, Social Media, Media Relations, Analyst Outreach, Investor Relations, Internal Comms, Crisis Management, Video Production, Web Development and Maintenance
EXPERIENCE: Verizon, American Airlines, and Walmart
EXPERTISE: Internal, Exec & Community Comms, and Media Relations
EXPERIENCE: Consulted for PepsiCo, Kellogg, ConAgra, KIND Snacks. Soyfoods Assoc. of No. America, Nat'l. Cattleman’s Beef Assoc., the Almond Board of California, and Avocados from Mexico EXPERTISE: Media Strategy Consumer Comms, and Influencer Marketing
EXPERIENCE: Koch Industries and Baker Hughes EXPERTISE: M&A, Financial, Operations and Crisis Comms
EXPERIENCE: MobileStar Network (now T-Mobile Hotspot), Ignite Technologies and PepsiCo/Frito-Lay
EXPERTISE: Influencer / Consumer Engagement, Digital Strategy, Employee Communications / Project Management
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