our story

MANAGING PARTNERS

Andrew Backover

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Andy Backover is well versed in working with Companies as well as Communications Agencies to help them exceed their business objectives with senior-level counsel, on-the-ground execution, project management and team development. 


With more than 25 years of experience -- as a journalist for The Denver Post, The Philadelphia Inquirer, the Fort Worth Star-Telegram and USA Today, and as a senior communications leader at such global brands as AT&T, American Airlines and Baker Hughes — Andy has a strong track record in leading all phases of strategy and execution for internal and external communications. 


His experience encompasses M&A, rebranding, go-to-market strategies, change management, CEO communications and crisis response, spanning industries such as telecom, oil and gas, aviation, healthcare and medical devices. 


Andy was global Vice President of Communications for American Airlines during its successful restructuring, Chapter 11 reorganization, rebranding and merger with US Airways.  Most recently, he was global Vice President of Communications for Baker Hughes during its attempted merger with Halliburton, subsequent restructuring and eventual combination with GE Oil & Gas.


 After a 13-year career as reporter, Andy served as Director, Corporate Media Relations for AT&T Corp. during its transformation and merger with SBC Corp.

Charles Nicolas

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Charles Nicolas has 25+ years of Communications experience in domestic and international markets in corporate, strategic and marketing communications while working in Fortune 500 companies such as PepsiCo, Tenet Healthcare and Burger King Corporation.


He provided C-suite clients with Chief Communication Officer capabilities and counsel for any internal and external communications plans. He has a proven track record of success in industries as wide-ranging as technology, CPG, healthcare, apparel, chemicals, coatings, and banking.  Highlights include: 


CONSUMER: Led PR planning and activation for more than two dozen integrated marketing campaigns tied to brands' largest promotions and product introductions with revenues from start-up to $3B-plus.


HEALTHCARE: Increased focus on proactive media relations to improve reputation, earned media results, and content for digital and social media.  In first year, positive earned media increased ten-fold to $80M in ad equivalency.

    

MULTIPLE INDUSTRIES: Led early adoption and use of digital and social media as part of Public Relations/Communications mix.


Clients have remarked on Charles’ innate ability to quickly and accurately assess a company‘s strategic communication needs and provide counsel to senior executives on action plans for reputation improvement, image repositioning or brand building.

our model is our difference

OUR extended team

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COMPANIES: Dr Pepper Snapple Keurig Group & Brinker International 

EXPERTISE:  Media Relations, Crisis Management, CSR/Sustainability Comms


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COMPANIES: American Airlines & Texas Instruments

EXPERTISE:  Customer & Internal Comms, Digital/Mobile, Marketing & Brand


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COMPANIES: PepsiCo

EXPERTISE:  Internal Comms, Culture & Technology


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COMPANIES: Weber Shandwick, American Airlines,  Royal Caribbean & TGI Fridays

EXPERTISE:  Media, Crisis, Social Comms


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COMPANIES: Weber Shandwick, American Airlines, Emirates, RItz-Carlton & Toys R Us

EXPERTISE:  Corporate, Media & B2C Comms


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COMPANIES:  M Booth, Ketchum, PepsiCo 

EXPERTISE: Corporate Reputation, Issues/Crisis, Influencer Relations, Stakeholder Education

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COMPANIES: Conifer Health Solutions, AT&T, Hill+Knowlton, Perot Systems 

EXPERTISE:  B2B Corporate, Executive, Employee, Marketing and External Communications,  Media Relations, Charitable Giving and CSR Strategy and Management, Social Media Strategy and Management

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COMPANIES: American Airlines, Oracle, Visa & Weber Shandwick

EXPERTISE: Branding, Crisis & Reputation; Corporate Positioning, Marketing

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COMPANIES: Verizon, American Airlines & Walmart

EXPERTISE:  Internal, Exec & Community Comms, & Media

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COMPANIES: Koch Industries & Baker Hughes

EXPERTISE:  M&A, Financial, Operations & Crisis Comms

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COMPANIES: MobileStar Network (now T-Mobile Hotspot), Ignite Technologies and PepsiCo/Frito-Lay

EXPERTISE:  Influencer / consumer engagement, digital strategy, employee communications / project management

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  Companies: USAA, Allstate, HSBC, United Airlines, American Airlines, BNSF Railway

Expertise: Media Relations, Financial Comms, Crisis, M&A, Web & Social Media Strategy and Management, Internal, Customer and Marketing Comms and Labor Relations

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COMPANIES: Ruder Finn, Grand Hyatt New York, Four Seasons & RLG Consulting
EXPERTISE:  Social, Digital & Marketing Comms; Event Marketing